Bape and other Streetwear Brands Swap Logos

BOPHO | The Artist
2 min readJul 8, 2019


Logos serve as the face of every brand. A well-designed logo can depict the brand’s morals, goals, and niche within its community. As a result, brands know the value that is held within their logos which can be seen by the numerous collabs occurring in the streetwear community. Brands like Louis Vuitton, Off-White, Nike, Supreme and more, are infamous for their reoccurring collabs with celebrities and other name brands. Collabs often skyrocket the price of merchandise simply based on the use of these valued logos.

Streetwear logos are known for their iconic looks and ability to be forever engrained in the brains of its followers. With that being said, how would altering and swapping these iconic streetwear logos change their affect on their brands?

Let’s take a look.

Bape logo design swapped with Obey
Comme des Garcons logo design swapped with The Hundreds
Undefeated logo design swapped with Off-White

How do you guys feel altering these logos affected the overall brand?